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Posted on January 29, 2009Study of ECC Handel confirms enormous increases in sales for online retailers who use the ClickandBuy internet payment system
Using ClickandBuy?boosts sales by 150 per cent
Using the ClickandBuy internet payment system can give online shops a considerable advantage, boosting their sales by up to 150 per cent, according to the latest study carried out by E-Commerce-Center Handel (ECC) in Cologne. The value of merchandise affects the extent of the sales increase effect. Generally, an increase in sales of about 88 per cent can be reached on average in the case of online purchases exceeding an amount of 200 euros; in fact this can be achieved by using secure payment systems. In the case of the ClickandBuy online payment system, the increase is about 150 per cent, markedly higher than the average! When it comes to purchases of about 50 euro, the increase for online retailers is generally on average 15 per cent, but ClickandBuy achieves an increase of 28 per cent. Another decisive advantage for online retailers: there is an additional growth in customer confidence, which means a terrific gain, since the public’s misgivings about security cost money, a lot of money. An appreciation of the customer’s needs for security is decisive for purchases, and experts speak of sales losses of up to one billion euros in Germany alone which result from scepticism in terms of the security of online shops. Integrating a well-known payment system such as ClickandBuy enables online retailers to meet possible security concerns on the part of their customers, thus significantly boosting their sales. New online shops in particular obtain advantages from cooperating with the market-tested ClickandBuy e-payment system: greater sales thanks to greater confidence! Quality seals and the integration of payment systems such as ClickandBuy are able to reduce the rate at which customers are lost. The results of the e-commerce study show that the targeted integration of a proven payment system into the purchasing process, in particular in the case of less well-known online retailers, leads to marked increases in sales. “Whereas it was hitherto possible only to assume that quality seals and payment systems generate confidence in particular in the case of smaller traders and increase online sales, there are now available clear results on the matter,” says Sebastian van Baal of the E-Commerce-Center Handel. Coauthor Dr. Kai Hudetz adds that “Against the background of the results of this study, online traders should make confidence-building measures an area of intense concern so as to make the most of their sales potentials.” The study is based on a series of online experiments, involving more than 500 consumers carrying out just under 15,000 simulated purchases. Among the objects of the study was how the Giropay and ClickandBuy payment systems affect the sales of online traders. The study, which has the title “The effectiveness of confidence-building measures in e-commerce” may be obtained at www.ecc-handel.de and at a price of 25 euros from bookshops (Volume 21 of the series “Ausgewählte Studien des ECC Handel”, 36 pages, ISBN: 978-3-935546-41-6).About ClickandBuy
ClickandBuy is one of the leading payment systems in the internet as well as being an international full-service provider for e-payment and billing. More than 14,000 providers of goods and services use ClickandBuy for settling charges for e-commerce, online entertainment and paid content, for example, Apple iTunes, Electronic Arts (EA), T-Online Gamesload, Softwareload and Musicload, Redcoon, Home of Hardware, Nero, Tiscali, Meetic, Parship, FriendScout24, SanDisk, AutoScout24, ADAC, RTL, Stiftung Warentest, Financial Times Deutschland, ÖKOTEST, Playboy, Welt.de, Bild.de, Spiegel.de, buch.de, Foto.com, Foto Walser, Shop-Apotheke.com, Hitmeister, Tradoria, HOOD.de, ePages, Afterbuy, 4sellers, gambio, Magento, etc. The internet payment system, which was founded by Norbert Stangl in 1999, is operated under licence by its partner SWISSCOM in Switzerland and by ClickandBuy International Ltd. in other European markets. As a micro & macro payment system, ClickandBuy today offers 46 methods of payment in 30 countries and in more than 120 currencies.ClickandBuy: Media Contacts
ClickandBuy International Limited Lincoln House 137 / 143 Hammersmith Road London W14 0QL E-mail: pr@clickandbuy.com Internet: www.clickandbuy.com -
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Posted on August 24, 2007The Results of a customer analysis just completed ...
The Results of a customer analysis just completed amongst more than 1000 customers, show that 81 % of DIBS Customers are very satisfied or satisfied customers.
Particularly positive are the favourable feedback, on as well customers using DIBS on a daily basis as on our support and other cuntact to DIBS.
The Customer analysis has also given us valuable input on requests on new features which is directly usable in our development of our systems.
Thank you to all participants of our customer analysis. The winners of the cinema tickets will be contacted directly. -
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Posted on August 14, 2007 -
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Posted on August 2, 2007
